Tuesday, November 27, 2007


Today Google annouced on press conference starting of iniciative called RE<C. RE in name is for energy from renewable sources [like solar energy, wind energy and geothermal energy], C is for energy from coal, symbole < is to show that goal of this initiative will be to provide cheaper energy from renewable sources then from coal.

It's amazing that Google starts this initiative, but it very optimistic :-) By last years Google make big progress in search, AI and other computer related technologies, for now they give a chance to increase results in field of renewable energy. I don't know why but I feel that it may be also source of some changes in physics ;-)

My comment to this initative - it's cool!!! :-)

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1 comment:

  1. " RE < C " really looks likes coal is superior to renewable energy.

    Maybe that's the whole point Google wants to make, a kind of geek joke. Anyways, once again, they are trying to promote their company as some kind of "new deal", defining a new relation to things, in this case energy. This "do no evil" stand is based on the fact that they are a new "profit center", all based on the so called "information economy".

    This is obviously a scam, since it represents nothing compared for example to the flow of industrialized goods. I strongly doubt there will be a scientific solution to the energy problem, the only rational path is to decrease energy consumption.

    Under that light, the "RE < C" sounds like just another excuse to keep wasting the resources until we find an hypothetical solution.

    Google's main revenue is ads, which in the end relies on selling more goods. Hence Google is far from an ethical player in the field of energy consumption.

    In the end this sounds like a clever marketoid plan. This whole internet business is nothing but a new twist of the classic market place, which has proven its incompetence regarding energy problems.

    I don't buy it.